WIZARD PROFESSIONAL SERVICES BRANDING
Prior to 2023, Wizard Pharmacy's support office consisted of three separate, but intertwined businesses. Pharmacy support was separate to finance and accounting, which again was separate to IT support and technology.
A new umbrella was formed to bring these three businesses together - Wizard Professional Services - and each individual business entity was re-structured and re-branded.
My pitch for the branding looked towards the existing Wizard Pharmacy branding. I believed that the tessellating shapes forming Wizard's logo perfectly encapsulated the coming-together of different units to work towards a common goal, and used that as the starting point for my brand pitch.