CATALOGUE TEMPLATE REDESIGN
Wizard's catalogue template was in need of a refresh in 2024. Parts of the template were as much as 10 years old, and since then the retail landscape had evolved and moved on.
While it had served its purpose up until that point, the template was visually busy, complicated to produce, and a size and shape that made it expensive to produce.
In early 2024, I redesigned the catalogue template to bring it more in-line with a catalogue-style that consumers are familiar with (to the standard of the sector), that's easier for the team to produce (reducing workload through a simpler layout with less information to input and check), and in a size that's easier and cheaper to print and distribute.
Through the process, a new brand positioning "Good Health for Less" was established, which I had the opportunity to tackle the visual identity for. This is featured throughout the catalogue. I also produced guidelines for the catalogue redesign, and a suite of brand elements to be rolled out through other channels alongside the new promotional identity.
