UNFORGETTABLE CHRISTMAS
Admittedly, Wizard Pharmacy is not the first choice for Christmas gift shopping. Other places are cheaper, more luxurious, have greater choice, or more traditional ideas around Christmas gifting.
So that leaves one question—what IS a Wizard Christmas, if everyone else already lays claim to other Christmas identities? What makes Wizard different?
Every year, Wizard's best-sellers are small, relatively tacky stocking stuffers. Wiggly Woo Keychains, Sensory Slugs, World's Smallest Kites. The list goes on. But one thing is for certain, these gifts are unforgettable.
My campaign platform pitch, 'Unforgettable Christmas', doesn't take Wizard too seriously. We know who we are, and we know who we're not. We're not a destination for luxurious gifts or incredible savings, but we are all for lighthearted gifts that gives people a laugh and a memory.
The platform had the opportunity to expand past the light jokey-tone, with the ability to tie in general retail communication, and touch on our Starlight Christmas Appeal too.
The below visuals weren't final designs - they're used as a pitch of the concept.
