WEB SLIDERS REDESIGN
Wizard Pharmacy's website has a carousel at the top of the home page for promotional material relating to current campaigns (product deals, health information, etc.)
The template that was used was outdated and didn't match the visual experience in-store and throughout the rest of our digital channels. They often didn't match slide-to-slide, and any assets provided by suppliers for paid advertising, once again, didn't match.
In late-2024, I redesigned these banners, known internally as 'Sliders', to have a stronger connection to our other promotional assets, have more unity slide-to-slide (even with paid advertising), and the ability for more campaign cohesion. I also wrote guidelines for future use.
